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Choosing a Name
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When choosing a name for our web site and software business in 1996, we
were looking for a name that was available from Demon (our ISP),
short, and which wouldn't be confused with anybody else. At the same time,
we wanted a name which appealed to us both in meaning and appearance.
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WuLi
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The name "Wu Li" was popularised by a book called "The Dancing Wu Li Masters" by Gary Zukav.
His book describes modern physics in terms which are easily understood by the non-technical reader,
and points out parallels between these ideas and eastern mysticism.
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There are several different pronunciations of Wu Li in Chinese, each with a different symbol and meaning,
but spelled and pronounced the same in English. Some of these meaning are :
- Physics
(hence the name of the book)
- Patterns of Organic Energy
- My Way
- Nonsense
- I Clutch My Ideas
- Enlightenment
Several of the above meanings seemed appropriate (our symbol refers to a particular meaning) -
there's also a pun on "woolly" software, and it sounds like part of our old postal address!
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WuLiSoft
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Originally trading as WuLi Software, we now use WuLiSoft as a shorter, easier to remember name
which coincides with our web address - www.wulisoft.com
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